TOPPED OFF COLD BREW COFFEE
Brand Identity
2020
2020
OBJECTIVE:
Develop a non-standard high end label that would entice consumers from first time drinkers to coffee connoisseurs.
Develop a non-standard high end label that would entice consumers from first time drinkers to coffee connoisseurs.
IDEA:
The name Topped Off refers to polishing that first cup of coffee to complete the perfect morning ritual. The development of the word mark and packaging were congruent. Not using modern sleek sans serif type and a standard container for the packaging makes this stand out on the shelf. Aluminum stays colder for longer, making this perfect to travel with or keep in the fridge for easy use.
The name Topped Off refers to polishing that first cup of coffee to complete the perfect morning ritual. The development of the word mark and packaging were congruent. Not using modern sleek sans serif type and a standard container for the packaging makes this stand out on the shelf. Aluminum stays colder for longer, making this perfect to travel with or keep in the fridge for easy use.
